This is an exciting opportunity to join a thriving craft bakery and make a real difference as part of a small team, with big ambition. You will be responsible for driving sales growth across Specialist & Destination Retail and Corporate sales channels. You will manage customer relationships and new business development within these channels, delivering sustainable sales and profit growth in line with the brand’s premium craft positioning.  

Working cross-functionally, the role drives customer activity, supports product ranging, optimises trade investment, and ensures strong operational alignment. It also plays a key role in shaping future growth opportunities and strengthening the end-to-end customer experience. 

Key Areas of Responsibility 

 Deliver the agreed KPI sales targets, including sales and profit across core lines 

 Manage and develop existing relationships with Specialist and Destination Retail customers (e.g. Garden Centre’s, Farm Shops, Estate Shops, Visitor Centre’s, Delis) ensuring all aspects of the customers’ requirements are managed appropriately.  

 Acquire and develop new customers within Specialist and Destination Retail. 

 Develop Corporate Sales business, targeting a broad range of businesses such as Corporate Employee Gifting, Public Sector, Hospitality etc.  

 Scope and manage the trade investment budget ensuringa clear ROI. 

 Work in conjunction with Marketing to ensure fit for purpose POS, instore merchandising and experience and channel product ranging. 

 Work alongside office team and customer service to ensure reliable service and strong customer experience. 

 Work with customers and the internal planning/operations functions to understand customers’ forecasts – anticipating briefs and projects – understanding seasonal and promotional activity and how this will impact on the business. 

 Develop proactive, positive, collaborative cross-functional relationships across Lottie Shaw’s 

You will: